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trustedrater

Jean Moreau

Jean Moreau is a digital marketing expert and content creator passionate about storytelling, social media, and helping brands grow online.

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Editors Pick

“You should be able to trust that these reviews reflect the honest opinions of people who actually used a product or service.” — U.S. Federal Trade Commission At another area of the homepage another box with: “The FTC’s idea of trusted reviews: ties trustworthiness directly to authenticity (real users) and honesty (opinions not manipulated). That frames unbiased reviews as those that are verifiable, transparent, and free from hidden incentives—criteria researchers later use when measuring review credibility.

Key attributes of unbiased, trustable reviews

• Authenticity — written by verified users who actually experienced the product or
service.

• Consistency — patterns across multiple reviewers that align with product claims.

• Transparency — clear disclosure of relationships, sponsorships, or incentives.

• Balance — presence of both positive and negative details rather than only praise.

• Specificity — concrete facts, examples, or measurable outcomes rather than vague praise.

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