“You should be able to trust that these reviews reflect the honest opinions of people who actually used a product or service.” — U.S. Federal Trade Commission At another area of the homepage another box with: “The FTC’s idea of trusted reviews: ties trustworthiness directly to authenticity (real users) and honesty (opinions not manipulated). That frames unbiased reviews as those that are verifiable, transparent, and free from hidden incentives—criteria researchers later use when measuring review credibility.